Our Company History

GB Foam History Timeline

From Humble Beginnings

Founded in 1976 by Clive Bailey, GB Foam was established as a means to provide high-quality foam to High Wycombe’s, then thriving furniture industry. Starting out with just two members of staff and a few pieces of foam cutting machinery, we have evolved a considerable amount since our humble beginnings.

The company began by supplying raw foam materials to High Wycombe’s historically renowned furniture trade. Nowadays, High Wycombe’s furniture trade is sadly a shadow of its former self. A few furniture manufacturers still remain, however, these numbers are extremely small in comparison to the past.

When the company began trading, there were eleven independent converters of foam in the town; now there are just three. Determined to never abandon his vision and be defeated by this Clive and his team strived to expand the company in order to cater to numerous, newly emerging areas of the foam market. The efforts of Clive and his team helped the company to become what it is today.

in 1977, GB Actions was established. GB Actions provided high-quality foam for chair and office furniture manufacturers. Just a year later, in 1978, GB Van Hire was founded as a means to hire out small VW transporter vans for a variety of uses.

In 1980, Gemini Bedding, a new GB Foam brand was formed. This brand would later transform into Lion Mattresses (which remains under that name today). Gemini Bedding made some of the finest foam mattresses, using the best materials available at the time. These mattresses were supplied unmarked to the likes of companies such as Dreams. A personalised range was also supplied for sale within other independent bed stores. We Make Beds was established in 1991 and acted as a factory outlet which supplied the Gemini range of mattresses as well as bed frames.

Around this same time, the company also had a retail store named Beds and Bunks. This store supplied some of the best foam mattresses to the people of Maidenhead and beyond.

Later in 1993, Möbella was formed. Möbella was a retail store specialising in a vast range of furniture including beds, mattresses, various bedroom furniture, sofas and more! Möbella was formed around the same time as when MFI flatpack furniture was becoming more prevalent. Many consumers at the time disliked the low quality and amount of time it took to make this furniture. Möbella offered furniture of superior quality, that came pre-assembled, which many customers preferred.

Expanding to Meet Demand

GB Foam 1981 Newspaper

Clive’s son, Ben joined the company in 2007 to further aid in the promotion and expansion of the company. It was but a year later that the first GB Foam website was created. This website helped to push the company into the modern era, enhancing GB Foam’s presence on the market and helped to attract numerous new and exciting clients.

Soon after, more websites began to emerge, including a website for Gemini Bedding in 2009. In 2011, Gemini Bedding was rebranded to become Lion Mattresses and remains the same today. With this rebranding came a fresh new website which offered customers the ability to order luxury memory foam mattresses online, delivered directly to their door.

Soon after, more brands began to emerge to cater for the growing demand for foam throughout numerous industries. This included Gym Pit Foam in 2013 as well as GB Foam Direct and GB Healthcare in 2014. In 2017, we introduced even more foam brands, these being Soundfix for the supply of acoustic foam and GB Foam Packaging for bespoke foam packaging.

The Future of GB Foam

The company celebrated 40 years of trading in 2016. It has come an exceedingly long way from the supply of raw foam materials to a singular county’s furniture trade. Nowadays, GB Foam offers services to numerous high profile clients worldwide.

Company Director Ben Bailey says “It’s been an honour to see our products used and enjoyed by so many people throughout the years. The company may have come a long way since 1976, however, we’ve never forgotten our roots or abandoned our company values. I’m extremely proud to be running the business my father began all those years ago, I only wish that he could still be here to see how far we’ve come.”

The future right now remains a mystery. Who knows what direction the company will take next or what areas of the market will see an increasing demand for foam products?

About GB Foam

GB Foam Company Background

GB Foam was established in 1976 as an independent converter of polyurethane foam – the company currently employs over 40 staff and operates from three sites in High Wycombe Buckinghamshire.

For over 40 years we have been providing a comprehensive range of specialist foam products to a wide range of market sectors including:

As a truly independent foam converter we are not restricted like many of our competitors to buy foam from just one manufacturer.

We source our foam from all of the leading UK and European Manufacturers to ensure you not only get the widest choice of materials, but also the highest specification products which are most suited to your application.

Production and Technology

CNC Machine Foam Conversion

In addition to the standard flat surface and bandknife cutting we offer, radius edge cutting, contour shaping, press cutting, chamfeuring, mitre edge and much more.

Our conversion unit is equipped with the latest CNC cutting and profiling equipment which enables us to cut two and three dimensional shapes with precision accuracy. Our in house design team is available to work directly with you to develop and refine your products as necessary.

In 2010 we further expanded our fabrication department and doubled our capacity for custom fabrication and gluing work. We can laminate any shape you require, and can even act as an outstation for your fabrication work.

Read further information on our machines & manufacturing services.

Customer Service

As a truly independent company customer service is at the heart of our business, many of our customers have worked with us over many years and we pride ourselves on putting our customers first.

Whether you’re a large blue chip company or a small business operating from home you will always receive the same high quality customer service.

Our can do attitude ensures that we take the time and consideration to develop and maintain our customer relationships; we understand that every order should meet your exact specification and arrive exactly when you ask!

Customer Service


GB Foam Delivery Truck Foam

Most of our deliveries are made using our own fleet of vehicles and our own drivers, ensuring that we maintain complete control and flexibility over the delivery process.

In an ever growing market for quicker deliveries we have also teamed up with some of the best delivery companies in the UK to help customers receive their goods in a quick turnaround no matter where they are in the UK.

Furthermore our detailed quality management process ensures that our customers receive a consistent high quality product every time.

Our Goal

We strive to be the most dynamic foam converter in the UK, consistently working to time critical deadlines and exceeding our customer’s expectations.

We are always looking to develop and improve our business and identify new ways to work in other areas and markets.

We’re ready when you are, please phone or email us today and we will be happy to discuss your foam requirements.

GB Foam Goals

Association Memberships

AMUSF Master Upholsterers

AMUSF (Association of Master Upholsterers & Soft Furnishers)

GB Foam is a member of the widely recognised AMUSF. Created as a means to protect the interests of small furniture manufacturers and upholsters back in 1947, today this organisation acts as a lobbying body to upholsterers and soft furnishers across the UK. The AMUSF also offers education and advice concerning upholstery and soft furnishings. To learn more about the AMUSF visit their website.

The Furniture Ombudsman

The Furniture Ombudsman

A government approved organisation, The Furniture Ombudsman provide both training and advice to furniture consumers and traders alike. Established back in 1992 by The Office of Fair Trading, this body helps to bring resolutions to disputes arising within the industry. It helps to regulate a fair and transparent service for both customers and traders. GB Foam is proud to be a member of The Furniture Ombudsman.


International Association of Trampoline Parks

As an international supplier of pit foam to trampoline parks, GB Foam is proud to be a member of the IATP. Established in 2012, The International Association of Trampoline Parks serves the interests of those within the trampoline park industry by helping to connect relevant buyers and suppliers together. They also provide useful advice and guidance regarding trampoline parks. For more information about the IATP, be sure to visit their website.


FIRA – Furniture Industry Research Association

FIRA (Furniture Industry Research Association) offers advice and support throughout the entirety of the furniture supply train from manufacturing to retail. This non-profit organisation, supported through memberships, helps to connect people within the industry and acts as a safeguard. They conduct independent furniture research whilst also offering independent certifications and awards.  We are proud to be a member of FIRA.

Make It British

Make It British

GB Foam is proud to be a member of Make it British. Originally beginning as a blog in 2011, founder Kate Hills has worked to establish Make it British as an organisation that connect UK manufacturers and customers together. We have been converting foam for over 40 years and wholly support the values of British manufacturing.

Buckinghamshire Business First

Buckinghamshire Business First

GB Foam was established and has been operating out of High Wycombe, Buckinghamshire for more than 40 years. We are proud to be a member of Buckinghamshire Business First, an organisation which aims to support businesses in the local area.

Where We Have Been Featured

Since establishing over 40 years ago, we’re proud to say that our business has been featured in a variety of places. This includes the likes of The Guardian, Bucks Free Press, The Observer, Buzz Reporter, ITV, BBC, Quest Red and more!

GB Foam Additional Information

Important Information & Useful Links

For your convenience, we have collected various useful information and links into the below section. This information can also be found throughout our website.

  • G&B Foam (High Wycombe) Limited is our full company name.
  • Company Registration – 01263665.
  • VAT No – GB 385827113.
  • ISO 9001 approved.
  • Factory Location – Unit 3, Valley Works, Lane End Road, Sands, High Wycombe, HP12 4HG.
  • Contact email address – sales@gbfoam.com
  • Telephone No – 01494 441177.
  • This website has been designed with both mobile and desktop viewing in mind. It is fully compatible with both types of devices.
  • The following links lead to our privacy policy and terms and conditions.

Where We Are Located

GB Foam trades from the following address Unit 3, Valley Works, Lane End Road, Sands, High Wycombe, HP12 4HG. This address is the location of the GB Foam factory and our foam showroom. All customers are welcome to visit during business hours to test prospective foam grades.

GB Foam has been situated at this address since its establishment in 1976, beginning as a means to supply the High Wycombe furniture trade. Our services today now cater to more than 25 unique market sectors from gym pits to acoustic treatment.

Contact GB Foam UK

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Through Quality Foam, Quick Turnaround & Sheer Determination

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Who We’ve Worked With

We’ve worked with many influential companies over the years, all of whom have sought expert knowledge and high-quality foam products at affordable prices. We’re proud to say that these clients all found and received what they needed working with us. Take a look for yourself and see the brands that have benefited from our expertise. For a full list of our clients, make sure to visit our clients page.

Our Companies & Brands

GB Healthcare

Healthcare Mattresses

About GB Healthcare

An industry leader in medical grade foam products. Specialising in innovative medical mattresses suitable for home and hospital care.

Find Out More

Soundfix Acoustic Foam

Acoustic & Soundproofing Foam

About Soundfix Acoustic Foam

The acoustic foam specialists! Your one-stop shop for acoustic treatment. Everything from off the shelf acoustic tiles to bespoke installations.

Find Out More

Gym Pit Foam

Foam Pits For Sport

About Gym Pit Foam

The leading supplier of pit foam for Gym Pits and Trampoline Parks across the UK and Europe. Try our free online calculator today for a quote!

Find Out More

GB Foam Direct

Foam Cut To Size

About GB Foam Direct

The fastest service in the UK. Get replacement sofa cushions and much more – visit today for an instant online quote & get next day delivery.

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Lion Mattresses

Mattress Production

About Lion Mattresses

A wide range of luxury memory foam mattresses at trade prices. Cut out the “middleman” buy directly from us and benefit from next day delivery.

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GB Foam Packaging

Foam Packaging Inserts

About GB Foam Packaging

We stock a wide variety of packaging foam suitable for most applications – our specialists can work with you to deliver the ideal packaging solutions.

Find Out More